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Has removing ‘average position’ on Google affected anything?
8 November 2019 16:15pm
It has now been over a month since we said goodbye to one of the original search metrics in Google Ads - average position.
What exactly was the average position metric? In a Google Ads auction, Ad Rank determines the position of an ad based on bid and quality score. However, ad position refers to the order of the paid search results instead of where the ad is located. This means that having a number one position doesn’t mean the ad is at the top of the results. Also, Google Ads has changed over time. They removed the right column with ads and shopping ads took a more prominent position in the paid search results. These changes have meant the average position of an ad became less clear.
We have taken a look at the average position metric, what has replaced it and if removing it from Google Ads has had any effect.