bolt

bolt is an independent growth marketing agency based in the UK, Poland & Macedonia. Helping companies grow with purpose.

London, United Kingdom
Founded: 2018
Staff: 9
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Skills
SEO
PPC
Social Media
Content Marketing
Analytics
CRM
Performance Marketing
Email Marketing
paid social advertising
Web Design

and 15 more

Clients

KMFM group
Blue cube travel
London's surveyors
Termset
Deep secure
Progress my office
Exceedra

Sector Experience

Travel and Leisure
Technology
Property
recruitment
Business to Business
Less

bolt with Progress My Office

by Thomas Coughlan

Brief

Embarking on a re-positioning project, we re-branded Progress My Office to develop an annual strategic marketing plan and fit within the specified target market. The Progress mission was clear; to work closely with MD/CEO level personas in scale up businesses that are moving into their very first ‘own’ workplace.

Strategy

To reposition, we conducted in depth market research to understand the current market in which the business operates. We also analysed the environment in which they want to move and the target audience demographics and behaviours. These insights allowed us to establish the most effective means and platforms to target the ideal user that will result in customer acquisition.

Branding

As Progress’ mission is to help growing businesses, we wanted to play with the process of moving to something bigger. After exploring symbols that could depict movement, we landed on two arrows reflecting a forward motion. This links to the nature of scale up businesses and moving into a larger workspace.

The typeface needed to be clean and match the border of the overall logo. For this, we experimented with bold and slightly thinner fonts to test effectiveness. To emphasise the purpose of the business, we used a bold font for ‘Progress’, and a thin font for ‘My Office’.

The new brand was tested across various applications, both online and offline, and even on clothing to ensure it would be legible across the diverse needs of the industry.

Graphics and motion

To instill more movement across the Progress My Office website, we implemented a range of motion graphics that illustrate the innovative nature of the brand.

Result

The end result is new, dynamic branding implemented effectively across digital platforms and marketing collateral. Creating a consistent and professional look in line with brand the message and mission which resonates with the user.

Tags

Market Research
branding
re-positioning
Bespoke graphics
motion graphics

Clients

Progress my office