bolt with KMFM Group
KM Facilities Management Group PLC came to us with all four brands under their Group brand situated separately. Each with their own website, marketing and sales strategies. There was a common goal to bring all four areas of the Group brand into one place.
Website and creative
We designed a website that introduced the Group and its range of companies all in one place; allowing all content and messaging to be easily navigated and consumed. We implemented a domain strategy that would ensure each arm of the Group was SEO efficient, whilst adding UX design for users to continue to browse the whole Group.
We designed and implemented new brand guidelines that represented the different parts of the world in which KMFM are active, and brought them all together in a coral colour way. This creates synergy across all arms of the Group whilst segmenting based on company.
Video editorial and photography
We created taglines and videos that followed each section and tied in with the brands of Security, Cleaning, Technology and Recruitment. With authentic photography and imagery, we brought a faceless, corporate company to life.
The website was for new prospects to get an overview of the entire KMFM Group, whilst introducing its subgroups and showcasing the work completed in each area via compelling case studies and imagery that expresses authenticity.