bolt

Performance Marketing Agency in London & Wakefield helping brands achieve more from their marketing with a disruptive approach to performance marketing.

London, United Kingdom
Founded: 2018
Staff: 9
More
Skills
SEO
PPC
Social Media
Content Marketing
Analytics
CRM
Performance Marketing
Email Marketing
paid social advertising
Web Design

and 15 more

Clients

KMFM group
Blue cube travel
London's surveyors
Termset
Deep secure
Progress my office
Exceedra

Sector Experience

Travel and Leisure
Technology
Property
recruitment
Business to Business
Less

The Bolt Way With Exceedra

Brief

Exceedra challenged us with the task of designing a stand to display at all of their industry events. Usually, we are asked to create something that dynamically showcases who a company are, what the company does, and how to get in touch.

This brief was different. Due to the technical nature of the Exceedra software, we had to clearly display the complexity of the components in a clean, understandable format for their audience to utilise.

Infographic

We got to work looking at the current brand colours to find a new way we could make them work in this format. From this we determined the most effective colourway in which the services could be displayed and landed on blue, yellow, red and orange.

Our next task was finding a way to link all of the software components together in a route that is easy for the eye to follow. We created the component map; designed in a way that can be utilised in digital formats, adapted for different uses, and easily segmented to aid explanation when showcasing at events.

Result

The final design is a map with each software component along a route leading into the centre. The colours are coded to ease explanation and displayed against a black background that makes all elements stand out.

The stand has been used at events across the world and is now a key part of the initial Exceedra communication.

Tags

Infographic

Clients

Exceedra