bolt

bolt is an independent growth marketing agency based in the UK, Poland & Macedonia. Helping companies grow with purpose.

London, United Kingdom
Founded: 2018
Staff: 9
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Skills
SEO
PPC
Social Media
Content Marketing
Analytics
CRM
Performance Marketing
Email Marketing
paid social advertising
Web Design

and 15 more

Clients

KMFM group
Blue cube travel
London's surveyors
Termset
Deep secure
Progress my office
Exceedra

Sector Experience

Travel and Leisure
Technology
Property
recruitment
Business to Business
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bolt with Deep Secure

by Thomas Coughlan

Brief

As part of Deep Secure’s brand transformation, they approached us with the need to bring their messaging to life across online and offline platforms including website, brochure and event stands.

Colour, font, infographic

Due to the nature of Deep Secure’s business and applications of the literature, it was important that the colours used looked professional and instilled trust within the audience. Reviewing the brand’s current colour palette, we decided red would ensure key messaging stands out whilst black ensures a clean design and impactful content.

Font and typography was a key part of the design; due to the professionalism of the brand, we used a straight edged font throughout all text with capital and bold for headings. This ensured key information and statistics draw the reader’s eye and were showcased throughout the body.

Messaging

The technicality of Deep Secure’s business meant it was important all literature was not overloaded with jargon to ensure readability. This is a common mistake we see in creative design, especially when working with technical propositions; thus something we wanted to avoid.

To complement the messaging, the intelligent use of negative space was used throughout the event stand design and brochure handout. This avoids overloading the reader with technical information and highlights important points the audience needs to digest.

Result

The colours, fonts and infographics complement each other seamlessly; resulting in a creative that is clean, impactful and professional. Feedback from Deep Secure and their clients was positive across the board. The decision making process behind the designs was easily understood and had the desired effect on the audience.

Tags

Colour palette
typography
Infographic
Messaging

Clients

Deep secure