BlueConic liberates companies’ first-party data from disparate systems and makes it accessible wherever and whenever it is required to transform customer relationships and drive business growth.

Boston, United States
Founded: 2010




Hearst Newspapers
VF Corporation

Sector Experience

Financial Services (Insurance & Banking)
Consumer goods

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Katherine Boardman Joins BlueConic as Senior Vice President of People and Talent

April 13, 2021

BlueConic, the world’s leading pure-play customer data platform (CDP), today announced that human resource and people operations leader Katherine Boardman has joined the company as the Senior Vice President of People and Talent.

BlueConic is uniquely suited to help organizations turn their first-party data into a strategic business asset in the wake of third-party cookie deprecation, rising consumer privacy regulations, shifting consumer behaviors, and other market dynamics. As demand for the platform skyrockets, the company is experiencing rapid growth. To meet this opportunity head-on, BlueConic is further investing in its most important asset, its people – also known as the “BlueCrew.” Support for BlueConic’s international growth requires a modern, flexible approach to all aspects of people operations, from technology, to process, documentation, and talent. As a senior member of the executive team, Boardman will ensure the company scales effectively, while remaining true to its culture and ethos that puts people first.

“The remit of today’s People leader includes much more than human resources – it encompasses attracting, hiring, training, and retaining a world-class team. It’s a small, elite group that can claim the breadth of experience Katherine has across all of the core disciplines required of an elite People and Talent leader. Those talents, coupled with the thoughtful, curious approach she takes to understanding what BlueConic needs, today and in the future, ensures that Katherine’s impact on our team is going to be tremendous and long-lasting,” says Cory Munchbach, COO of BlueConic.

Boardman is a visionary and innovative company leader with a strong track record of delivering on both strategic and tactical goals. Prior to joining BlueConic, Boardman held senior leadership positions at Litmus, Permabit, and Navigant Consulting, which was later acquired by Guidehouse. She is certified by the Society for Human Resource Management and the HR Certification Institute. Boardman is committed to community and mentoring young people, and was a longtime volunteer with Girl Scouts of Eastern MA.

“I’m excited to join BlueConic, an innovative organization that clearly puts its people first,” said Boardman. “My goal is to continue to put in place the support mechanisms that ensure every member of our diverse team feels empowered to make an outsized impact every day.”

About BlueConic

BlueConic, the leading pure-play customer data platform, liberates companies’ first-party data from disparate systems and makes it accessible wherever and whenever it is required to transform customer relationships and drive business growth. Over 300 companies worldwide, including Hearst Newspapers, Heineken, ING, T-Mobile, UEFA, and VF Corp, use BlueConic to unify data into persistent, individual-profiles, and then activate it across customer touchpoints and systems in support of a wide range of growth-focused initiatives, including customer lifecycle orchestration, modeling and analytics, digital products and experiences, audience-based monetization, and more. BlueConic is a global company with offices in the US and Europe. Learn more at and follow us on Twitter and LinkedIn @BlueConic.


customer data platform