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UK’s biggest SEO agency searches for underrepresented SEO voices to contribute to Amazon best-selling book, Mastering In-House SEO

by David Gale

February 4, 2022

The UK’s biggest SEO agency, Blue Array, has just announced its search for talented, underrepresented voices to contribute to the third edition of its Amazon best-selling book, Mastering In-House SEO.

Mastering In-House SEO is the only book that really addresses the struggles in-house SEO specialists deal with. Not only is it invaluable for anyone with an in-house SEO role, but it provides those working agency-side with unique insights into the challenges in-house specialists face.

Previous editions include breakthrough bleeding-edge insights into where SEO is headed, and guidance on how to create the buy-in you need to be a successful in-house SEO. The third edition aims to compile an even broader range of expertise, and offers the entire industry a bible of SEO for 2022 and beyond.

The agency, which has over 50 employees, is determined to publish a wider range of voices in this next edition to fully reflect the diverse society we live in.

Simon Schnieders, Founder at Blue Array, said: "Representation matters. We’re on the hunt for talented SEOs from underrepresented backgrounds to contribute as authors for the third edition of Mastering In-House SEO. Our society is richly diverse, full of different backgrounds and cultures, and untold and valuable perspectives which need to be told.”

Previous contributors include Fabrizio Ballarini of Wise, Orit Mutznik of SilkFred, Mody Oberstein of Semrush and Steven van Vessum of Contentking.

How to get involved
Mastering In-House SEO’s third edition is open for contributor applications, with a closing date of February 11th 2022. To register your interest, email a brief bio to


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