Bidstack

Bidstack is the leading in-game advertising platform. We bridge the gap between game developers and advertisers by enhancing the gaming experience with real-world ads.

London, United Kingdom
Founded: 2015
Staff: 60
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Skills

game monetization
gaming
esports
In-game Advertising
native advertising
Mobile
Games
Programmatic Advertising

Clients

Subway
MG motor
Unilever
Penguin
tmwi

Sector Experience

Media and Marketing
Media Buying
Advertising
AdTech
Gaming
esports
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Bidstack welcome four new partners to the arena

by Lewis Hadley

April 19, 2021

Bidstack is excited to announce four new gaming partners that will increase global reach across core markets and strengthen their stadium and open-world verticals. All of the new titles are free-to-play and grow the company's global footprint across PC and mobile.

Bidstack has partnered with Childish Things for a further three years on the number one selling cricket management game, Cricket Captain. The hugely popular series will launch its latest instalment on PC in Q2 2021, offering cricket fans the chance to put their tactical expertise to the test with an unrivalled management experience. The game’s graphical fidelity and realism make it ideal for seamless, unintrusive brand activations that are an intrinsic part of the player experience.


Continuing on the cricketing theme, All Star Cricket created by All Star Games has also teamed up with Bidstack and will become a part of their stadium vertical. The fast-paced mobile game allows players to bat, bowl and manage their teams on-field strategy and features in-game ad placements that appear around the action. The game, which is available on Android and iOS, is particularly popular in India and South Asia and is the first multiplayer cricket game that can be played in real-time, allowing friends to play together.


The final addition to the stadium vertical is Foncad Digital’s Toy Basketball, a brand new mobile basketball game that allows players to face off in a series of challenges. The game, which is available on iOS and Android, is growing in popularity in key markets such as the US and Spain and is the first basketball game to integrate with Bidstack.


Bidstack has also partnered with the respected team at Mosquito Cocktail on Finders Reapers, an inventive FPS game that unfolds in a series of open-world maps. The partnership has seen Bidstack’s Unreal SDK tested, audited and integrated by a gaming partner for the first time and adds to Bidstack’s growing open-world vertical.


Of the new partnership Chris Dawson, director at Mosquito Cocktail said: “Implementing a new SDK to your game can be a hassle, but the integration with Bidstack was smooth. Their support is second to none, simply put, the team at Bidstack are brilliant!”

Aravind Kalgudi, game producer at All Star Games added “The integration was smooth and seamless, the support from the Bidstack team has been outstanding.”

Chris Child, director of Childish Things said “We’re excited to be working with Bidstack on Cricket Captain 2021. Being able to make use of boundary board advertising in an unobtrusive and natural way fits perfectly with the game's ethos of providing the best value experience we can without interruption from adverts or requiring additional payments.”

Fernando Gil Rodríguez, creator of the video game Toy Basketball at Foncad Digital said “With Bidstack we maximize the profit and take advantage of the ad space without affecting the user experience. They offer an easy, fast and very professional service and are always ready to help.”

James Freestone, mobile partnerships manager at Bidstack said “The adoption of native in-game advertising continues to accelerate. We have added four excellent partners to our portfolio with new games that will meet our advertising partner’s demand across the globe.

Whether it be a high fidelity Unreal game, a brand new Unity mobile game or an established title on a custom game engine - with these partners Bidstack demonstrates that it can serve the needs of any developer when it comes to native-in game monetisation.”

Tags

Bidstack
in game ads
in game advertising
Gaming Advertising
Gaming
cricket captain
finders reapers
all star cricket
toy basketball
Get In The Game
mobile gaming