Bidstack

Bidstack is the leading in-game advertising platform. We bridge the gap between game developers and advertisers by enhancing the gaming experience with real-world ads.

London, United Kingdom
Founded: 2015
Staff: 60
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Skills

game monetization
gaming
esports
In-game Advertising
native advertising
Mobile
Games
Programmatic Advertising

Clients

Subway
MG motor
Unilever
Penguin
tmwi

Sector Experience

Media and Marketing
Media Buying
Advertising
AdTech
Gaming
esports
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Bidstack shifts into gear with three new racing titles

by Lewis Hadley

April 9, 2021

Bidstack is pleased to announce three new gaming partnerships that will extend the possible reach for brands and advertisers across their racing vertical. All three of the new titles are free-to-play and are popular with gamers across key strategic markets.

The first new game added to the Bidstack portfolio is Illusion Lab’s Touchgrind BMX 2. The game is the sequel to the award-winning Touchgrind BMX and allows players to perform extreme sports tricks in different locations around the world. Praised for its stunning graphics and realistic physics the game is downloadable for both iOS and Android and has had more than 32m downloads since launch.


Bidstack has also partnered with GameBake to deliver native in-game ads into Mr Bean Special Delivery, a popular hyper-casual racing game where the player races to the finish line as fast as they can without dropping any packages.

GameBake’s KILN distribution technology is the foundation of growth for many developers, publishers and IP holders globally, it opens the door to new platforms and markets from Android Stores to Web Platforms, all via a simple integration. Bidstack’s technology and this initial partnership will help to bring in-game ads to the GameBake Platform and its partners around the globe.


The final game added to Bidstack’s growing racing vertical is SuperTrucks Offroad 2. The game is set to be released by Meltdown Interactive Media in Q2 2021 and will be available to players on Windows, iOS and Android, offering a cross-platform multiplayer experience.

Bidstack’s technology will be integrated across all of the available platforms with exclusivity on the Unity WebGL version of the game, which is set to be released by Miniclip. This will be the first example of native in-game advertising being offered in a web browser environment continuing Bidstack’s legacy of innovation in the native in-game advertising space.


The Bidstack SDK was built to offer game developers a complementary and sustainable revenue stream to sit alongside their existing monetisation strategies and offers technology that has been tested, audited and integrated into several AAA, high-fidelity games from world-renowned game publishers.

Of the new partnership, Marcus Dawson, ceo of Illusion Labs said “We are delighted to be a partner with Bidstack. They have been very easy and helpful to work with. The SDK is very straightforward to integrate, we had it up and running in a day. This is the kind of advertisement which fits our mobile games perfectly. They do not distract the players and Bidstack only brings brands that will improve the appearance of our game.”

Michael Hudson, ceo of GameBake added “We are excited to have the opportunity to test in-games ads with Bidstack. At GameBake, we can see the opportunities presented outside of the norm that can help games grow and further monetise in markets around the globe. That is why a partnership between GameBake and Bidstack is an amazing fit so we can together show the world that new, smart ad placements, together with a new and simple way to distribute your games to the world can really help to increase the success of any game looking to scale.”

Greg Quinn, founder of Meltdown Interactive Media said “From my very first meeting to negotiating and having the contract signed, the friendly people at Bidstack have been nothing short of professional in communicating with me as a game developer. I feel like they are a part of a tight-knit family which I want to be a part of too!”

“Integrating their SDK into my game was a breeze and all documentation is comprehensive and extremely well written, something many other service providers could take a page out of. All in all, it's been a great experience, and I can't wait to release my game with Bidstack's ads gracing the billboards of my racing tracks and helping me monetise my hard work!”

Harry Morris, business development coordinator at Bidstack said:

“We’re delighted to partner up with Illusion Labs, GameBake and Meltdown Interactive Media. It’s been an absolute pleasure working with these innovative titles and Bidstack is looking forward to bringing them exciting brand collaborations that fit naturally within their games to drive a new, incremental revenue stream.”

“Our proprietary in-game monetisation solution continues to attract developers of all sizes and gives them full control on the advertising their gamers will see. Our focus will continue to be on adding games to reinforce our racing, stadium and open-world genres as well as growing our reach in key regions.”

Tags

android
iOS
In-game advertising
Bidstack
Gaming Advertising
in-game ads
mobile ads
GameBake
Illusion Labs
Meltdown Interactive Media