Beyond

We are a design and technology agency that builds world class products for the digital age.

New York, United States
Founded: 2010
More
Skills
User Experience
Product Design
Product Development
Customer Experience
Product Marketing
Product Management
Content Stategy
Content Development
Research
data & insight

and 3 more

Clients
Google
Facebook
PayPal
Samsung
Apple
snapchat
YouTube
GAP
Novartis
CarMax

and 13 more

Sector Experience

Technology
Design
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Virgin

by Carolina Montoya

Challenge

Virgin wanted to redefine virgin.com and bring together Virgin’s unique knowledge of travel, entrepreneurship, and music.

Approach

We developed an algorithm that delivered hyper-relevant content recommendations based on user habits and spearheaded a content strategy that helped Virgin identify and engage with their key audience.

Value

Users encountered a more immersive, meaningful, and engaging experience, which led to page views per visit increasing by 32%, and a 107.27% uplift in time-on-site.

Content program implementation

We formed a hybrid team including a content specialist, UX designer, senior management, account manager, producer, developer, strategist, and two members of the Virgin client team. Through brainstorms, we filtered ideas down a key concept: “What would happen if TED met Burning Man?” We planned a series of events called “The Disruptors” that would give a platform for innovators, established business leaders, and influencers to debate various topics and stream live on Virgin.com.

Technical architecture

Beyond developed a piece of technology called “The Kinetic Engine,” an algorithm that assessed what types of content users consumed, and which section of the website they were consuming. Based on these users habits, hyper-relevant content recommendations were made, delivering a more immersive, meaningful and and engaging experience to the user.

Site optimization

The site was designed to be fully responsive at a time when users were just beginning to develop dual-screen habits. We developed a sophisticated ‘lean back’ vs ‘lean forward’ user experience. For ‘lean back’ mode, we delivered immersive content, making full use of Virgin’s rich visual imagery archive and enabling easy integration of long-form content and flexible editorial control. For ‘lean forward,’ we enabled users to discover related content, find a Virgin brand, and quickly search for further information.

Tags

Content Strategy
content management
product design
Engineering
technical architecture
Travel
optimisation

Clients

Virgin