The Google Cloud team wanted to design and build a content marketing platform that could engage IT executives with a fresh editorial approach to thought leadership.
Gathering insights and data through focus-group testing and surveys, we collaborated with Google to create a bespoke UI and visual identity that deeply engaged the target audience.
With features customized for the user, Build with Google Cloud is positioned to inspire a unique group of technology leaders who are becoming movers and shakers in the industry and society.
We built a measurement model using a KPI framework and metrics. Our Product, Design, and Development teams used data and insights gathered from surveys and user testing to make pre-validated decisions with confidence.
Content program implementation
To engage the Build with Google Cloud audience, we developed a content program with a strong editorial strategy. We worked closely with the Google Cloud team to plan the creation and publishing of articles for industry leaders and measured user behavior.