Beyond

We are a design and technology agency that builds world class products for the digital age.

New York, United States
Founded: 2010
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Skills
User Experience
Product Design
Product Development
Customer Experience
Product Marketing
Product Management
Content Stategy
Content Development
Research
data & insight

and 3 more

Clients
Google
Facebook
PayPal
Samsung
Apple
snapchat
YouTube
GAP
Novartis
CarMax

and 13 more

Sector Experience

Technology
Design
Less

Google Cloud

by Carolina Montoya

Challenge

The Google Cloud team wanted to design and build a content marketing platform that could engage IT executives with a fresh editorial approach to thought leadership.

Approach

Gathering insights and data through focus-group testing and surveys, we collaborated with Google to create a bespoke UI and visual identity that deeply engaged the target audience.

Value

With features customized for the user, Build with Google Cloud is positioned to inspire a unique group of technology leaders who are becoming movers and shakers in the industry and society.

Product measurement

We built a measurement model using a KPI framework and metrics. Our Product, Design, and Development teams used data and insights gathered from surveys and user testing to make pre-validated decisions with confidence.

Content program implementation

To engage the Build with Google Cloud audience, we developed a content program with a strong editorial strategy. We worked closely with the Google Cloud team to plan the creation and publishing of articles for industry leaders and measured user behavior.

Tags

user research
UX Design
product design
technology
google cloud
Content Marketing
Data & Insights

Clients

Google