Beanstalk
Beanstalk, a global brand extension licensing agency, works closely with our clients to unlock brand equity and create many of the world’s most recognizable products and services.
XBOX
Goal: Establish Xbox, a leader and innovator in gaming, as an evergreen brand at retail and invite consumers to experience Xbox in new and exciting ways outside of the console’s gaming platform.
Results: In Europe, Xbox branded apparel, gifting, home décor and food connects with consumers of all ages and can be found on shelves 365 days a year in mass, gaming and specialty retail. Beanstalk secured high-profile fashion collaborations with Sprayground and King Ice in the U.S., and Footlocker in Europe, generating buzz, delivering product innovation and supporting the core new console marketing drive in 2020.