Beanstalk

Beanstalk, a global brand extension licensing agency, works closely with our clients to unlock brand equity and create many of the world’s most recognizable products and services.

New York, United States
Founded: 1992
Staff: 85
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Skills
Licensing services
Marketing Services
Consulting
Royalty Auditing
Legal Services
Contract Administration
Finance Services
Strategy
Strategic partnerships
Trends and Insight

and 3 more

Clients
Stanley Black&Decker
Procter & Gamble
Audi
Diageo
Kellogg's
Godiva
Dole
Bush Brothers & Company
TGI Fridays
Perkins Restaurant & Bakery

and 16 more

Sector Experience
Marketing
Business Development
Brand Management
Finance
Audit
Legal
Contract Administration
Food & Beverage
Consumer Packaged Goods
Automotive

and 10 more

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Goal: Establish Xbox, a leader and innovator in gaming, as an evergreen brand at retail and invite consumers to experience Xbox in new and exciting ways outside of the console’s gaming platform.

Results: In Europe, Xbox branded apparel, gifting, home décor and food connects with consumers of all ages and can be found on shelves 365 days a year in mass, gaming and specialty retail. Beanstalk secured high-profile fashion collaborations with Sprayground and King Ice in the U.S., and Footlocker in Europe, generating buzz, delivering product innovation and supporting the core new console marketing drive in 2020.

Tags

Microsoft
Xbox

Clients

Microsoft
xbox