Beanstalk
Beanstalk, a global brand extension licensing agency, works closely with our clients to unlock brand equity and create many of the world’s most recognizable products and services.
U.S. Army
Goal: Support recruitment efforts, build a greater affinity and increase awareness for the United States Army, while strengthening consumer loyalty through high-quality and accessible consumer products.
Results: The U.S. Army licensing program has grown to achieve annual retail sales totaling over $74 million, ranking 74th on License Global’s Top Licensors 2021 list. The program consists of over 190 licensees spanning more than 50 diverse product categories including apparel, accessories, sporting equipment, and gifting, among others, that are available in over 50,000 doors in North America. The U.S. Army licensing program has reached current and new fans through signature collaborations with brands including Vera Bradley, Under Armour and Invicta.