Beanstalk

Beanstalk, a global brand extension licensing agency, works closely with our clients to unlock brand equity and create many of the world’s most recognizable products and services.

New York, United States
Founded: 1992
Staff: 85
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Skills
Licensing services
Marketing Services
Consulting
Royalty Auditing
Legal Services
Contract Administration
Finance Services
Strategy
Strategic partnerships
Trends and Insight

and 3 more

Clients
Stanley Black&Decker
Procter & Gamble
Audi
Diageo
Kellogg's
Godiva
Dole
Bush Brothers & Company
TGI Fridays
Perkins Restaurant & Bakery

and 16 more

Sector Experience
Marketing
Business Development
Brand Management
Finance
Audit
Legal
Contract Administration
Food & Beverage
Consumer Packaged Goods
Automotive

and 10 more

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Goal: Support recruitment efforts, build a greater affinity and increase awareness for the United States Army, while strengthening consumer loyalty through high-quality and accessible consumer products.

Results: The U.S. Army licensing program has grown to achieve annual retail sales totaling over $74 million, ranking 74th on License Global’s Top Licensors 2021 list. The program consists of over 190 licensees spanning more than 50 diverse product categories including apparel, accessories, sporting equipment, and gifting, among others, that are available in over 50,000 doors in North America. The U.S. Army licensing program has reached current and new fans through signature collaborations with brands including Vera Bradley, Under Armour and Invicta.

Tags

U.S. Army

Clients

U.S. Army