Beanstalk

Beanstalk, a global brand extension licensing agency, works closely with our clients to unlock brand equity and create many of the world’s most recognizable products and services.

New York, United States
Founded: 1992
Staff: 85
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Skills
Licensing services
Marketing Services
Consulting
Royalty Auditing
Legal Services
Contract Administration
Finance Services
Strategy
Strategic partnerships
Trends and Insight

and 3 more

Clients
Stanley Black&Decker
Procter & Gamble
Audi
Diageo
Kellogg's
Godiva
Dole
Bush Brothers & Company
TGI Fridays
Perkins Restaurant & Bakery

and 16 more

Sector Experience
Marketing
Business Development
Brand Management
Finance
Audit
Legal
Contract Administration
Food & Beverage
Consumer Packaged Goods
Automotive

and 10 more

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Stanley Black&Decker

Goal: To support Stanley Black & Decker’s mission of being “the world’s largest most global, most innovative, fastest growing, most profitable tool manufacturer” through innovative and market leading partnerships for its portfolio of brands including Stanley, Black + Decker, DEWALT, Craftsman, and others.

Results: The Stanley Black & Decker licensing program is one of the most comprehensive and successful in the construction/DIY and home improvement industry, with over 150 licensees worldwide generating over $3.6 billion in retail sales and ranking 13th on License Global’s Top Licensors 2021 list.

Tags

Stanley Black&Decker

Clients

Stanley Black&Decker