Beanstalk

Beanstalk, a global brand extension licensing agency, works closely with our clients to unlock brand equity and create many of the world’s most recognizable products and services.

New York, United States
Founded: 1992
Staff: 85
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Skills
Licensing services
Marketing Services
Consulting
Royalty Auditing
Legal Services
Contract Administration
Finance Services
Strategy
Strategic partnerships
Trends and Insight

and 3 more

Clients
Stanley Black&Decker
Procter & Gamble
Audi
Diageo
Kellogg's
Godiva
Dole
Bush Brothers & Company
TGI Fridays
Perkins Restaurant & Bakery

and 16 more

Sector Experience
Marketing
Business Development
Brand Management
Finance
Audit
Legal
Contract Administration
Food & Beverage
Consumer Packaged Goods
Automotive

and 10 more

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Braun

Goal: Reinforce the Braun brand values of innovation, design and quality through products that make consumers’ lives better.

Results: Braun is further elevated as a trusted leader in design and innovation through products including clocks, watches, calculators and home audio, as well as diagnostic tools that help consumers quickly and conveniently monitor their family’s health.

Febreze

Goal: Extend Febreze equities of malodor elimination and freshness into product categories where a trusted brand can offer innovation and delight the consumer.

Results: Though licensing, Febreze has innovated in multiple categories, including garbage bags, pet products, carpet care, laundry additives, air purifiers, home décor candles, automotive cabin air filters and wallpaper, reinforcing Febreze as the expert in malodor removal and providing freshness, while introducing the brand to new aisles, retailers and consumers.

Tags

Febreze
Braun

Clients

Procter & Gamble