Beanstalk

Beanstalk, a global brand extension licensing agency, works closely with our clients to unlock brand equity and create many of the world’s most recognizable products and services.

New York, United States
Founded: 1992
Staff: 85
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Skills
Licensing services
Marketing Services
Consulting
Royalty Auditing
Legal Services
Contract Administration
Finance Services
Strategy
Strategic partnerships
Trends and Insight

and 3 more

Clients
Stanley Black&Decker
Procter & Gamble
Audi
Diageo
Kellogg's
Godiva
Dole
Bush Brothers & Company
TGI Fridays
Perkins Restaurant & Bakery

and 16 more

Sector Experience
Marketing
Business Development
Brand Management
Finance
Audit
Legal
Contract Administration
Food & Beverage
Consumer Packaged Goods
Automotive

and 10 more

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Goal: Reinforce Baileys as the ultimate adult year-round treat, driving recruitment and building adoration among new and existing consumers by making the brand accessible as an everyday occasion.

Results: Award-winning Baileys branded food extensions reflect the brand's indulgent, sweet and creamy flavor profile, and invite consumers to indulge themselves at any time. Over 1,500 SKU's across food and gifting are available in over 60 countries, complemented by branded experiences, generating over two billion Baileys impressions at retail and online globally.

Tags

Baileys
Diageo

Clients

Diageo