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Goal: Reinforce Baileys as the ultimate adult year-round treat, driving recruitment and building adoration among new and existing consumers by making the brand accessible as an everyday occasion

Results: Award-winning Baileys branded food extensions reflect the brand's indulgent, sweet and creamy flavor profile, and invite consumers to indulge themselves at any time. Over 1,500 SKU's across food and gifting are available in over 60 countries, complemented by branded experiences, generating over two billion Baileys impressions at retail and online globally.