bbp

bbp

Giving a voice to innovation brands | As a tech-specialist creative agency, we get our kicks from explaining the hard-to-explain.

London, United Kingdom
Founded: 2000
Staff: 12
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Skills
Corporate Branding
Content Creation
Content Development
Content Creation/Management/Promotion
Content generation
Content Marketing
content marketing strategy
Content Writing
Direct Marketing
Direct Marketing Creative

and 64 more

Clients
NetApp
FIS Global
NTT Ltd
NTT Data
Logitech
CDK Global
Keyloop
Efficio
Keylane
Duedil

and 8 more

Sector Experience
Technology
tech
Finance
Financial services
Financial & Professional Services
Eduation
education; financial services; hospitality; telco;
edutech
IT and Software
IT

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Worldpay - giving merchants a window into how the generations pay

by adrian nicholls

Overview

Worldpay from FIS is a leading payment services provider for merchants globally.

In 2020, they conducted extensive research into the payment preferences, financial attitudes, and spending habits of 15,000 consumers, spanning fifteen countries and five generations. This research was compiled into the Generation Pay Report.

Challenge

The Generation Pay Report needed to deliver cross-generational payment insights to merchants in order to facilitate more informed decision-making as they move into the next normal, following COVID-19.

Worldpay from FIS brought us on to create the report, as well as produce a suite of promotional assets that would encourage merchants to read it.

Activation

We set about designing an engaging report aligned to the new look and feel we’d created for Worldpay.

Next, we created an impactful video to be used across social channels to generate interest and drive traffic to the microsite. We also developed a plethora of assets to support the campaign. These assets included animations, GIFs, infographics, social posts, web banners, press ads, and more.

Many of these assets were subsequently designed up in several different languages.

Results

7.4 million impressions

Click-through rate 3.75x above the LinkedIn benchmark

Tags

Report Design
report
Lead Generation Campaign

Clients

WorldPay