Avenue Digital is a digital marketing agency working with digital media, technology and data. We believe in visualising data to unlock understanding and create opportunity. We build meaningful relationships to accelerate client revenues across channels.
A seamless approach to PPC and Google Shopping for Hedoine
German brand Hēdoïne has developed the world’s first ladder-resistant, seamless tights for women, made from the finest Italian materials. The brand champions high-quality, sustainable fashion essentials for heroines and is looking to drive revenue and growth across the UK and Germany as it becomes more established.
Working across PPC and Google Shopping, we have been tasked with the following objectives:
- Increase revenue in the UK & Germany
- Increase conversions in the UK & Germany
- Maintain a low cost per conversion
We are running activity across Google Search and Google Shopping in the UK and Germany, running branded keywords to ensure discoverability and conversion for those warm leads, and generic keywords to increase brand awareness and drive volume sales.
We have implemented RSLA audiences, which we are separating out from new customers to deliver prospecting and retargeting messages as appropriate.
With extensive data analytics to understand performance, we successfully set up remarketing campaigns across Facebook and Instagram to re-engage customers that were bouncing prior to purchase.
In our few weeks working with Hēdoïne, we dramatically improved performance across PPC and Google Shopping, helping the brand to achieve its objectives of driving increased revenue and conversions.
We saw the following impressive performance:
- 55.17% increase in conversions
- 168.54% increase in conversion rate
- 235.21% increase in ROAS
- 44.68% decrease in cost per conversion