Merchant Homes brand identity

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atom was tasked in 2007 by a housebuilding company in Glasgow who at that point had a collaborative 60 years experience in the housing market

They did not have any name for the company or any brand identity in use.

atom was brought in to research and develop the name for the company and subsequesntly create and deliver the brand identity and roll out across all marketing materials / press advertising / web site / signage and promotional material.

atom still manages the advertising, design and web function of this fast growing housbeuilding company and has built a strong relationship with the client for being honest and upfront regarding all aspects of the creative and management process.

Creatively the brand identity and overall corporate identity was designed in such a way to allow complete flexibility of style. The style of which could easily be adapted and replicated to keep all the materials working and sitting together neatly to promote a friendly, approachable and non pretentious house builder.

Out are the static images of smiley happy people that you expect in these house builder ads and in are the slightly more creative and conceptual images of things that represent the personality of the company to help them sell their homes.

All of this culminated in Merchant Homes winning a Herald Property award for both their marketing and showflats for their flagship new development in the outskirts of Glasgow.