Superdrug- In-house marketing agency partnership

We’ve been working with Superdrug since 2008 and have built an extension of their marketing function, marrying strategy, planning and intuitive creativity with super-efficient project management and digital and print delivery.

Superdrug is the UK’s second-largest beauty and health retailer, currently operating over 800 stores across the country. We’ve created the perfect blend of technology, people, and process. It means we can deliver over 1 million pieces of POS each week, all store-specific and 99.4% on-time. Technology continues to play a significant role in continuously improving our services to Superdrug. We have developed a number of online systems, including the Superdrug store profile database and image bank, shelf-edge label approval tool, and workflow and task management system.

Our marketing impact has included award-winning multichannel activity including a TV-led ABTL campaign and engaging digital content, delivered to store screens via our content hub.

Over the course of our relationship with Superdrug we’ve delivered multi-million pounds worth of savings. Our involvement has also extended to the launch of category-transforming Beauty Studio and Wellbeing stores and ongoing development of a customer loyalty/reward scheme via the Superdrug app that our digital agency offering developed.

"We wanted a long-term partnership with a supplier that shared the same philosophy, was driven by the same values and would consistently challenge the status quo. From the outset it was clear there was a rapport with APS. We were impressed with the straight talking, the openness and honesty and the professional way in which APS conducted its business. There was a real passion about wanting to do things right - a true fit." - Trading Director Superdrug