Appetite Creative

Appetite Creative Solutions is a multi-award-winning creative technology company who connects brands with their audiences and have a passion for bringing advertising to life. Founded in 2015, the company has offices in London, Madrid, and Dubai.

London, United Kingdom
Founded: 2015
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Nutshell

by Matt Sullivan

4 May 2020 13:22pm

Description

Nutshell, London, is a restaurant that offers the secrets of Iranian cuisine and Nutshell's owners, Mohammad and Marwa, want to share these unique dishes with London's diners.

Blessed with an abundance of spices, herbs, fruits, and nuts from centuries of trade at the heart of the Silk Road, Iranian cuisine boasts a wild diversity that is seldom seen outside of the Iranian home.

Located in Martins Lane, the chic restaurant resides in the heart of London; a stone's throw from Big Ben and round the corner from Piccadilly Circus and Covent Garden; conveniently, it is only a short walk from Appetite's London office, too.

Noted by Guardian newspaper for it's "unmissable" smoky aubergine meze and for having "one of the capital's prettiest puddings" in the Persian sundae, Nutshell is a place for fine dining that has been bravely opened in the middle of London's raucous West End.

At Nutshell they hope to lift the lid on this glorious complexity and tell the untold stories of the enchanting, ancient cuisine of Iran to a wider audience.

Challenge

At Appetite Creative we know very well how to microwave up a fine lunch, thank you very much, but we must admit that the finest Khoresht Bademjan in London, with delicious tomato, split chickpeas, and aubergine might be a bit of a stretch.

Luckily for us, Nutshell didn't come to us for dinner for two; they wanted a high-end yet nature-inspired concept for their brand.

We needed to reflect the courage of opening a brand new restaurant (which is clearly not Pizza Express with its well-known dishes) in the West End, the quality of the ingredient, that passion of the owners, the high-end, top-quality, surrounding and the comfort and glorious flavour of the food; and we needed to reflect this in everything from business cards to logos to a brand new state-of-the-art website.

Solution

Inspired by the pistachio nut, we started with the logo and chose to provide a hand painted watercolour image that flows, is easily recognisable and is effortlessly unobtrusive. We went for letterpress business cards and had them made slightly thicker than the standard so that they felt like they were of a higher quality when in hand. The thickness also allowed us to continue our pistachio green colour scheme on the edges of the card so that they will stand out even when part of a deck of others.

We introduced brand guidelines that reflect the wonders of the dishes served, that reflect the chic and fashionable locale that now sits proudly in the entertainment centre of the grand city of London, and the quality values of owners Mohammad and Marwa.

This was also reflected in the new website and we created a stunningly elegant, simple, but high-end site that is easy to use and has nothing to hide. Washed with our brand new, relaxing colour scheme, the website allows any potential diner to make reservations, view the menu, subscribe to the newsletter and connect to the many newly branded (by us) social network pages that Nutshell now boast.

Result

Nutshell saw a significant increase in both footfall into their London restaurant and also through their website traffic and engagement. The client was impressed by our ability to cement their establishment as one of the globe's most chic and trendy areas.

“We were really impressed with the way Appetite supported us through and after the project, they were fast to respond and came with new ideas that we hadn’t even thought about and helped us to understand everything we didn’t know. Thank you Appetite!”

See the full case study on https://www.appetitecreative.com/case-studies/nutshell

Find out more about Appetite Creative on https://www.appetitecreative.com/ and check out services on https://www.appetitecreative.com/services/


~Marwa Alkhalaf