Appetite Creative

Appetite Creative Solutions is a multi-award-winning creative technology company who connects brands with their audiences and have a passion for bringing advertising to life. Founded in 2015, the company has offices in London, Madrid, and Dubai.

London, United Kingdom
Founded: 2015
More
Skills
Online Marketing
Online/Digital
Web Design
Affiliate Marketing
Paid Search
Search Engine Marketing
Branding/Identity
Design
Graphic Design
Digital/Web

and 38 more

Clients
Cadbury
Renault
Hilton
Red Bull
SEAT
McLaren
Hitachi
Pepsi
Bentley
Chanel

and 27 more

Sector Experience
Automotive
Broadcasting
Business to Business
Cosmetic / Beauty
Education
Entertainment
Events
Fashion
Financial
FMCG

and 35 more

Less

This promoted content is produced by a publishing partner of Open Mic. A paid-for membership product for partners of The Drum to self-publish their news, opinions and insights on thedrum.com - Find out more

B2B marketing investment expected to increase in 2021

March 24, 2021

Creative technology studio Appetite Creative Solutions, today released results from its first ever B2B Marketing Survey. With 82% of respondents viewing B2B marketing as a vital driving force for new business. Despite Covid-19, uncertainty over two thirds (65%) of marketers are looking to increase their digital marketing spend in 2021.

Over two thirds (68%) of respondents consider B2B marketing as ‘very important’, with most (93%) considering or already activating digital ad campaigns. Other media channels considered valuable for B2B marketing in 2021 include podcasts (34%), print press (28%), audio (8%) and out of home (7%).

Key areas of focus for this year delivering particular marketing value include ecommerce, strong brand identity and direct interaction with customers via social media and websites. 62% of respondents are considering a marketing strategy refresh this year, specifically looking at video (61%), social media (61%), website refresh (57%) and branding refresh (43%).

The majority (45%) of those surveyed were prepared to inject between £1,000-10,000 on their website with 19% willing to pay over £30,000.

“Our survey shows an optimism across the advertising industry and demonstrates the value of B2B marketing for new business success,” said Jenny Stanley, managing director at Appetite Creative. “Looking ahead, I’m feeling positive about the opportunities digital creative companies will have this year, as more and more brands rely on high-quality, innovative and data-driven digital channels to connect with customers. My advice for those looking to bounce back from last year - is to not be afraid to take a few risks and try out new revenue streams. Our new normal is a great opportunity to push out of our comfort zone, test and learn and take new approaches.”

Tags

B2B
marketing
investment
advertising
survey