Appetite Creative

Appetite Creative Solutions is a multi-award-winning creative technology company who connects brands with their audiences and have a passion for bringing advertising to life. Founded in 2015, the company has offices in London, Madrid, and Dubai.

London, United Kingdom
Founded: 2015
More
Skills
Online Marketing
Online/Digital
Web Design
Affiliate Marketing
Paid Search
Search Engine Marketing
Branding/Identity
Design
Graphic Design
Digital/Web

and 38 more

Clients
Cadbury
Renault
Hilton
Red Bull
SEAT
McLaren
Hitachi
Pepsi
Bentley
Chanel

and 27 more

Sector Experience
Automotive
Broadcasting
Business to Business
Cosmetic / Beauty
Education
Entertainment
Events
Fashion
Financial
FMCG

and 35 more

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5 Do's and 5 Don'ts for communicating during continued lockdown

by Jenny Stanley

29 June 2020 9:01am

Do Educate. Share unique insights into your industry and add value to those in your network.

Do Authenticity. Share your successes and your failures honestly and openly, as well as your learnings.

Do Kindness. Offer to help those in your network in need. If your business can authentically contribute to the frontline, do that too.

Do Personalisation. Take your time to get to know your loyal customers, and take calls with people in your network to get to know the people behind their online persona.

Do Collaboration. Working with multiple clients? Join forces and curate a digital event together, film it and share the content on your website, social media channels and more.

Do Not Piggyback. People are becoming wise to brands who are utilising brands like the NHS in posts for selfish reasons. Unless you are genuinely contributing value, it is best to steer clear else it might do your brand more damage than good.

Do Not Do Nothing. While you are incognito mode, another brand is acquiring your customer base. In the 2018 recession, brands which remained in communication with their customer base performed 240% better than those who did not.

Do Not Fear Innovation. Now is not the time to say, "I just don't like technology." There are plenty of digital partners ready to volunteer to help if you get stuck. Give it a go, what have you got to lose?

Do Not Spam. Now it is even more important not to oversell. During this time, people are more likely to hit the unsubscribe button in marketing emails, especially if they offer no value.

Do Not Forget Your Brand. During a panel, event or interview remember that you can bring your brand into the conversation. It is expected. Prepare yourself before an interview or panel with 3 key-value offerings to discuss. Remember to highlight who your value offerings are targeting, so that those listers can tune in.

Find out more about Appetite Creative on https://www.appetitecreative.com/ and check out services on https://www.appetitecreative.com/services/

By Jenny Stanley, Founder and Managing Director of Appetite Creative Soul-utions

Tags

Lockdown
Brand communications