Appetite Creative

Appetite Creative Solutions is a multi-award-winning creative technology company who connects brands with their audiences and have a passion for bringing advertising to life. Founded in 2015, the company has offices in London, Madrid, and Dubai.

London, United Kingdom
Founded: 2015
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Skills
Online Marketing
Online/Digital
Web Design
Affiliate Marketing
Paid Search
Search Engine Marketing
Branding/Identity
Design
Graphic Design
Digital/Web

and 38 more

Clients
Cadbury
Renault
Hilton
Red Bull
SEAT
McLaren
Hitachi
Pepsi
Bentley
Chanel

and 27 more

Sector Experience
Automotive
Broadcasting
Business to Business
Cosmetic / Beauty
Education
Entertainment
Events
Fashion
Financial
FMCG

and 35 more

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Mobile Quiz for Tetra Pak

by Jenny Stanley

When Ruben Rausing realised that pre-packaging was part of the future of food retailing, as a more hygienic and practical way of distributing staple groceries, Tetra Pak was born. The year was 1951 and the company hasn’t looked back. A true innovation at the time that has seen the company grow to have almost 25,000 employees and reach an annual turnover close to 12 billion.

In more recent times Tetra Pak has been more focused than ever on their environmental impact and its sustainability work has gained merited recognition since, with such acclaims as the Swedish Forest Industries Climate Award for assuming global responsibility for the forests which provide its raw material.

The Challenge

Quite rightly, Tetra Pak wanted to inform others of this and, as other industry giants have done, came to us with an eco-themed idea to build a fun mobile quiz which tests the user’s knowledge about recycling and Tetra Pak’s environmental impact.

The Solution

We came up with a design that looked like it was made out of recycled paper, just as Tetra Pak does with its own products. We matched a colour palette and created a pastel and overall organic-style which, when mixed with our trademark animated elements and ease of use, made the entire experience fun, engaging, and effective.

We generated a set of QR codes to be printed on the packaging brands so we could identify the location, time, day, size of package that had been purchased, even the store itself.

The interactive quiz had two levels - an easier one which was kid-friendly and a trickier one for adults. Each round consisted of five questions. The aim was to add more trees to the forest, and so, whenever the player would answer a question correctly, he or she would see a tree growing. If all of the questions were answered correctly, the forest would grow and the number of trees grown, in total, would represent the user’s score. Watch quiz demonstration.

Results

As has come to be expected from Appetite, we didn’t only deliver design, functionality, and innovation, we also delivered results: the average length of the quiz session was 2 minutes and 49 seconds, the players raised 750 trees together and answered 19 000 questions in total.

Find out more about Appetite Creative on https://www.appetitecreative.com/ and check out our services on https://www.appetitecreative.com/services/

Tags

Quiz
Brand Activation
Brand
environment
environmental awareness
Games
Game
game advertising
Brand communications
PR

Clients

Tetra Pak