Appetite Creative

Appetite Creative was born out of the passion to stay on the leading edge of digital marketing. Delivering global clients, award-winning creative solutions in a programmatic world.

London, United Kingdom
Founded: 2014
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Skills
Online Marketing
Online/Digital
Web Design
Affiliate Marketing
Paid Search
Search Engine Marketing
Branding/Identity
Design
Graphic Design
Digital/Web

and 38 more

Clients
Cadbury
Renault
Hilton
Red Bull
SEAT
McLaren
Hitachi
Pepsi
Bentley
Chanel

and 27 more

Sector Experience
Automotive
Broadcasting
Business to Business
Cosmetic / Beauty
Education
Entertainment
Events
Fashion
Financial
FMCG

and 35 more

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Dynamic Creative Optimization for Best Western Hotels & Resorts

Celebrating more than 70 years of hospitality, Best Western Hotels & Resorts is an award-winning global family of hotels located in over 100 countries and territories that offer accommodations for all types of travellers.

Having so many hotels and resorts across so many countries is quite some feat, but success on this scale can also bring complications that other, less accomplished, companies might not foresee.

Best Western needed a way to focus their advertising. There would not be much point in offering somebody a hotel in Bali if they were waiting for a bus in the centre of London. So, they needed a way to tailor each experience to each user, and in doing so, offer the widest variety possible, to the largest demographic possible.

This is where Appetite Creative stepped in, we created an MPU and a leaderboard which dynamically updated to show the most relevant hotels for each user who viewed the ad. Two animated, interactive, and dynamic ads to suit each user as if it had been designed exclusively for them.

An astonishing engagement rate of 86.62% shows just how effective this was. That means that on average, nine out of every ten people that saw the ad used it. A remarkable figure that led to an increase in ROI from 1.13 to 1.40. Engagement rate: 86.62%, ROI increased from 1.13 to 1.40.

Tags

Targeting
targeting strategy
targeted advertising
Digital
Digital Advertising
Online Advertising
Online adverts
Design
Web design
ad designs
Engagement
Marketing
digital marketing
digital marketing agency
Tourism
Hotel Branding
booking system

Clients

Best Western