Appetite Creative

Appetite Creative Solutions is a multi-award-winning creative technology company who connects brands with their audiences and have a passion for bringing advertising to life. Founded in 2015, the company has offices in London, Madrid, and Dubai.

London, United Kingdom
Founded: 2015
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Skills
Online Marketing
Online/Digital
Web Design
Affiliate Marketing
Paid Search
Search Engine Marketing
Branding/Identity
Design
Graphic Design
Digital/Web

and 38 more

Clients
Cadbury
Renault
Hilton
Red Bull
SEAT
McLaren
Hitachi
Pepsi
Bentley
Chanel

and 27 more

Sector Experience
Automotive
Broadcasting
Business to Business
Cosmetic / Beauty
Education
Entertainment
Events
Fashion
Financial
FMCG

and 35 more

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Coca Cola's Rani Juice

by Jenny Stanley

Rani Float is one of Coca-Cola's most fun and innovative products. The Juice drink with real fruit pieces can be enjoyed simply by following a few simple rules: Shake-Drink-Chew-Tap Shake the can before opening and chew as you drink, there real fruit pieces will need it!

When you think you're done, tap the can and get all the best chunks out. Coca Cola wanted to attract customers for the drink, so they asked Appetite creative to create a competition to engage their young audience. They wanted cutting edge technology, fantastic design, and a unique experience.

The Challenge

Acquired as recently as 2014, Coca Cola asked Appetite Creative to create a competition to engage their young audience. At the same time, they wanted their customers, as well as potential new customers, to know that Rani has real fruit pieces, higher juice content, reduced sugar and real fruit flavour. Offering the prize of tickets to a football match, we needed to create something in both Arabic and English that would run throughout the middle east.

The Solution

Our team developed an augmented reality app which used image recognition to identify the four flavours on offer. We wanted to drive purchases through challenges. We gave the app a great modern design and helped our client by collecting the right information through it. This way, we were able to offer the prize and the experience to the user, and data such as location and peak selling times to the client.

Results

We achieved an average session length of over four minutes.Data such as location and peak hours of use, all broken down in to fine details and stored in a clean and easy to use database. Fully compliant with GDPR, 120% of entry goals have been achieved with almost all users going through to the end of the game.

Find out more about Appetite Creative on https://www.appetitecreative.com/ and check out our services on https://www.appetitecreative.com/services/

Tags

App Design
App design and development
App marketing
application
Engagement
Marketing
Marketing agency
marketing communications
Marketing Solution
Coca Cola
Augmented Reality Marketing
augmented reality
creative
Creative Design
young people
young people insight

Clients

Coca Cola