Appetite Creative Solutions is a multi-award-winning creative technology company who connects brands with their audiences and have a passion for bringing advertising to life. Founded in 2015, the company has offices in London, Madrid, and Dubai.
Liquid Data for Initiative
The Company Initiative is a global communications network within IPG Mediabrands, one of the world's preeminent media service entities and part of Interpublic Group. Initiative employs more than 3,200 of the most creative and dynamic people in 94 offices across 80 countries and manages approximately $16 billion in billings annually.
Lots of clients, lots of data, and no easy way to analyse either quickly or effectively. IPG Initiative needed to centralize all marketing data for their clients (starting with Warner Bros). This included internal, offline, online, and ad serving data as well as media plans. To combine all these data sources would mean to analyse effectively and have the ability to optimize and adjust business processes and strategies in real time.
To do that, Initiative Initially Opted for standard technology consultancy, but they soon discovered that the project needed its own specialist team. So they decided to use Liquid Data by Appetite.
Liquid Data by Appetite's technology, a robust and flexible platform, plus Liquid Data by Appetite's experience in managing complex big data marketing projects. More than 24 different data sources in a unique, fast, and reliable platform for later use in a licensed Dashboarding tool.
Four-month sin; the results of IPG's relationship with Liquid Data by Appetite are clearly positive. The project has not only exceeded all that was required but has done so in a timely fashion.
Information in numbers:
KPls with the benchmark: 50
Deadline: 4 months
Initial Processed Data: 5Gb
Processed Columns/Day: 400
Data Sources: 14 (including DCM, DCM Reach, DBM, AdWords, Google Analytics, Facebook, AdGlow, IAS, TV, OOH and Magnum+, IPG's internal billing platform, among others)