Anthem – Amsterdam & Brussels

We believe in the power of design to forge connections, solve complex problems and provide innovative solutions. With smart thinking and enticing creative we help maintain, elevate and transform brands through design.

Amsterdam, Netherlands
Staff: 20
Packaging Design
Design Strategy
Brand Strategy
Design for Innovation
Structural Packaging Design
Brand Activation
brand design
Identity design
Concept design

and 2 more

Barry Callebaut
Princes Group
Blue Wonder
Fontem Ventures

and 21 more

Sector Experience

Food & Beverage
Personal care
Home care
Private Label

Sustainable Design Series 4 - Glow

We're truly passionate about the role of design in creating more sustainable packaging solutions! Using insight driven design as a tool for innovation, this four-part series showcases a range of future focused concept designs looking to reduce the negative environmental impact of packaging.

Currently, there are over eight billion common light bulbs in use worldwide. Our thinking behind the concept design of Glow was driven by a desire to find a way to reduce the use of packaging within the light bulb market and a frustration with the unchanging and duplicate packaging formats currently on shelf. How can we breakthrough this sea of sameness and provide a solution with easier navigation that’s better for our planet?

Commodity products don’t need to be so boring! Glow is a simple and effective plastic free design solution using a singular packaging material – recycled corrugated carboard. The cardboard is folded using a concertina method to strengthen the pack and help secure and protect the bulb in its position on both top and bottom.

~Jasmin Bühring, Senior Designer

The design on the front of the packaging allows consumers to easily navigate the shape of the bulb, leaving a small gap at the bottom of the bulb to allow the filament to be checked prior to purchase. The design is also of course reminiscent of a lampshade, adding an element of humour to the concept brand – helping it to stand out and entice consumers on shelf.

The bright neon colours are on trend and bring a modern and more approachable tone of voice to the packaging design – they also serve as a nudge to the brightness of the light the bulbs will afford.

To read more about our approach to design as a tool for innovation click here or join us at the 2019 Sustainability Awards.


Packaging Design
Sustainable Design
Design for Innovation
Concept Design
Light bulb packaging