Anthem – Amsterdam & Brussels

We believe in the power of design to forge connections, solve complex problems and provide innovative solutions. With smart thinking and enticing creative we help maintain, elevate and transform brands through design.

Amsterdam, Netherlands
Staff: 20
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Skills
Packaging Design
Design Strategy
POS
Brand Strategy
Design for Innovation
Structural Packaging Design
Brand Activation
brand design
Identity design
Concept design

and 2 more

Clients
Unilever
Barry Callebaut
Aviko
Princes Group
Südzucker
Blue Wonder
Fontem Ventures
Milcobel
DekaMarkt
Dr.Oetker

and 21 more

Sector Experience

FMCG
Food & Beverage
Personal care
Home care
Private Label
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Sustainable Design Series 1 - Sculpted By The Sun

We're truly passionate about the role of design in creating more sustainable packaging solutions! Using insight driven design as a tool for innovation, this four-part series showcases a range of future focused concept designs looking to reduce the negative environmental impact of packaging.

‘Sculpted By The Sun’ began by taking inspiration from one very small but very important part of a wine bottle – the humble cork. On investigation, Anthem found that cork production is in fact highly sustainable.

The cork tree is not cut down to obtain the cork, only the bark is harvested which allows the tree to continue to live and grow – cork is also easily recyclable. On top of this, cork is highly elastic and nearly impermeable, it’s bubble-form structure making it a great insulator and protecting whatever is inside.

We wanted to challenge ourselves to make more of this wonderfully sustainable material. Our vision was to design a more sustainable range of organic wines – a concept inspired by nature in all its simplicity; sunshine, grape and cork.

~Fernando Ruiz Ibanez - Senior Designer

The physical packaging is made entirely from ethically grown and sustainably harvested cork trees. The cork granules are mixed with a natural binding agent to make the material stronger and prevent it from swelling when in contact with the liquid inside. The top of each bottle has a cut out to allow a small section to be snapped off to open – turning this section upside down, the smaller radius provides a stopper which can be placed back inside the now open top of the bottle for later consumption.

The structural design of the different bottles mirrors traditional grape variety bottle shapes to aid navigation e.g. Pinot Noir. The design of the sun icons are inspired by the specific grape country of origin to help capture and celebrate the products distinct cultural heritage. The icons themselves are burnt onto the packaging via embossing. The text is stenciled onto the packaging using left over low-grade wine and vinegar as an ink – never one to waste a drop!

Cork is of course also compostable allowing consumers to re-use their bottles as planters or indeed fill with greens such as vegetable scraps to help speed up the composting process in their garden. The result is a packaging design concept that is 100% natural and 100% recyclable. Holistically, the design celebrates the art that is nature in all its pure beauty!

To read more about our approach to design as a tool for innovation click here or join us at the 2019 Sustainability Awards.

Tags

Design
Packaging Design
Design for Innovation
Innovation
Concept Design
FMCG
Wine Design
Sustainable Design
sustainability