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Ideas that help the world rise up. We're a creative partner to the world's fastest-growing scale-ups, helping them to become universally loved brands.

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Seedlip 'Drink to the Future'

by Adrienne Little

Society’s drinking habits are changing. People are drinking less, and millennials in particular are shunning alcohol. Despite this, non-alcoholic options still aren’t good enough. The days of lime & soda are over, and sugary, fizzy, fruity drinks just won’t do. Diageo’s hottest new acquisition, Seedlip, is on a mission to change the way the world drinks, with the highest quality non-alcoholic options.

Seedlip is spearheading a drinking revolution. Our task was to entice more people to join this revolution and help show the credible options Seedlip provides for someone who doesn’t want to drink alcohol.. The campaign leads with the simple words ‘Drink to the Future’, which sit above the iconic Seedlip bottle, framed by the ingredients that make up Seedlip’s spirits. The message reflects the brand’s tone of voice with an inspirational call to action tapping into what the future means to the consumer.

The ‘Drink to the Future’ campaign launched during Dry January in London and Manchester, across rail, underground, buses, billboards and digital.

The campaign saw a 12% increase in awareness, and Seedlip’s most popular Grove 42 variant quadrupled sales to £2.4 million.

Tags

Scale-up
challenger brand
Behaviour Change
Brand platform
integrated campaign

Clients

Seedlip