Media Measurement Webinar Data Science

Webinar: uncovering growth opportunities

Analytic Partners

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May 6, 2021 | 2 min read

2021 has marked a shift for many brands from a focus on short-term survival to long-term, sustained growth

In order to succeed in that shift, a holistic view of measurement is critical – with scenario planning at the core. In fact, our latest ROI Genome report found that brands that adopt measurement programs and scenario planning for decisioning achieve a 25-70% increase in ROI.

As brands continue to focus on the future, business leaders are facing key questions about how to best anticipate what comes next. Questions like:

  • Will human mobility continue to stagnate, return to a pre-COVID normal, or meet somewhere in the middle in the next 6-12 months?
  • What implications do these scenarios have for my business?
  • What implications do these scenarios have for the ecommerce portion of my business and/or the new route to market we just launched?
  • Will we run into any out-of-stock issues if we are near the extremes?

While it is impossible to predict the answers to these questions perfectly, it is possible to increase the odds of success through holistic measurement and scenario planning, which we will cover more deeply in our upcoming webinar.

Join us on Thursday, 13th May at 4pm BST for our next webinar, “Uncovering Opportunities for Growth” to find out how you can better anticipate the evolution of marketing and future-proof your strategy. Analytic Partners SVP Mike Menkes will cover these topics and more, including:

  • How to drive $50-100M+ in growth each year through analytics, without increasing investment levels?
  • How apply scenario planning across multiple business cases?
  • How to uncover your greatest areas of opportunity and optimize for growth?

Join us on Thursday, 13th May for answers to these questions and more. Register now on our event page.

Media Measurement Webinar Data Science

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