GPS Enterprise update helps drive speed to insights
Last week, Analytic Partners announced a new release to GPS Enterprise, its proprietary platform for data-driven decisioning
GPS Enterprise offers comprehensive data ingestion, quick processing of complex modeling, and deep insights for data-driven decisions. It is an end-to-end solution that includes Adapta (Data) to ingest, assess, score, and cleanse data for analytics and decisioning; AMP (Analytics) to uncover key business drivers and growth levers for marketing and beyond; and Prophet (Decisioning) to forecast, plan, and optimize to maximize value. GPS Enterprise helps teams across organisations to support data-driven decision making, including marketing, analytics/insights, senior leadership, and finance.
Key benefits
The update offers its users a next generation data management solution built for speed, scale, and accuracy:
- Unprecedented speed through direct integration with all data sources. Expand data coverage through data partners such as: Facebook, Google, Amazon, and more
- Ability to orchestrate ETL/ELT operations (to extract, load, and transform data) across media types and cloud providers in a single platform
- Unifies cross-industry data incorporating Analytic Partners ROI Genome meta insights and best practices for immediate action
- Overcomes data deprecation challenges by powering granular insights with faster data processing time and higher accuracy through validation & data score-carding and knowledge capture automation
The Dynamic Decisioning tool is based on real-time insights:
- Live Modeling seamlessly integrates with Decisioning, Forecasting, and Planning tools ensuring the most current insights
- Provides near real-time decisioning support so that brands can adapt to changes, disruptions, and opportunities
Empowered by this data management innovation, Analytic Partners’ Live Modelling and Dynamic Decisioning provides timely analytic insights and resource reallocation recommendations.
“In today’s environment of data deprecation, there remains a wealth of privacy-safe data to leverage for insights and growth,” said Nancy Smith, president and CEO of Analytic Partners. “Our focus is to turn data into expertise and deliver speed to insights so that our clients can better navigate disruptions and achieve 5x more growth using GPS Enterprise.”
GPS Enterprise powers the Analytic Partners’ Commercial Decisioning System. The core of this system is Commercial Mix Analytics. Commercial Mix Analytics is a unified commercial decisioning system that incorporates brand, customer, operational and touchpoint analytics to provide strategic and tactical results with both granular customer and full business views. It is a forward-looking modeling and decisioning framework that overcomes the limitations of other solutions.
Learn more about how America's largest grocery chain, Kroger, has benefitted from speed to insights and Live Models here.