Analytic Partners e-book: 20 insights for 20 years
Over the past 20 years, Analytic Partners has grown to become the independent global leader in measurement and optimization solutions
In celebration of our 20th anniversary, we are delighted to share the Top 20 Insights from our vast experience of turning data into expertise that has guided so many of our clients through their marketing optimisation and beyond. 19 of our global team members and our very special guest speaker Mark Ritson will share their favourite insights in the video and available e-book.
"[...] this is my favorite chart of all time, not just from Analytic Partners, but from anyone at any point ever. And I've seen a shitload of charts. [...] Why is it my favorite? Because it kills, kills the nonsensical debate about traditional versus digital about Facebook versus TV."
The insights are meant to be a general guideline for anyone embarking on or trying to improve their existing measurement journey, including:
- All about measuring holistically
- Why not to ignore tomorrow for today’s gain
- How to find opportunities through simulating outcomes
- How to leverage the Halo effect
- Why investing in brand is so important
- And many more
You can watch the video on our landing page or download the e-book from our resources to learn all about the 20 most inspiring insights from the past 20 years. We hope to truly inspire you on your measurement journey.
Here’s to the next 20 years of adapting, evolving and thriving.