AnalogFolk

Founded in 2008, AnalogFolk is an independent digital creative agency.

London, United Kingdom
Founded: 2008
More

Skills

Online/Digital
Web Design
Branding/Identity
Design
Digital/Web
Social Media
Digital Marketing
SEO

Clients

BT
Unilever
Nike
Costa
L'Oreal
Nando's
Hyundai
Tommy Hilfiger

Sector Experience

Charity
Financial
Food & Drink
Retail
Travel
Less

Nike Stop at Nothing

by elsa wiles jenkins

The Challenge

Young Italian women have stopped doing sport. In Milan, 55% don’t do any sport at all, and the sporting heroines who should be inspiring them are ignored, objectified and even vilified in the press. In the capital of style, sport is out of fashion.

Nike wants to get 150,000 young Italian women moving. It wants them to love sport in the way they love socialising with one another – for fun, for entertainment and for friendship.

The Solution

A campaign that saw Nike’s Italian sports-heroines working in concert with TikTok megastars to choreograph sport-meets-dance routines.

Three infectious, addictive dance routines were made up of sports moves and techniques, played out to music and full of skill and attitude. The TikTok influencers – all young Milanese women already followed by millions for their dance routines – performed moves grounded in basketball, football and boxing techniques. They held out the baton for their followers to join in.

And then we watched as Milan got moving again.

The Results

100M+ Views on first challenge #basketbeat with 557K likes and counting within 48 hours.

320+ Articles written about the campaign. In Italy's biggest and most conservative newspapers. For a readership of 600 million.

150K Young Milanese women on their way to getting ACTIVE. (Yes, that’s all of them.)

Tags

tiktok
Sport
Nike
Nike + Women + Sports

Clients

Nike