Allison+Partners is a global marketing and communications agency driven by a collaborative approach to innovation and creativity. The agency operates in 31 markets across the U.S., Europe, Asia-Pacific and the Middle East.
Unveiling the Future of Travel During Unprecedented Times With Booking.com
Of all the aspects of modern life impacted by COVID-19, travel stands out as one that has been permanently changed.
With a mission to make it easier for everyone to experience the world, digital travel leader Booking.com conducted an unprecedented and extensive study on the future of travel. This study gathered data from more than 20,000 travellers across 28 countries, including Singapore and other Asia Pacific (APAC) markets.
To unveil this ground-breaking study, A+P invited regional and local media outlets to a virtual briefing and luncheon. Booking.com leaders delivered data-backed travel insights, including key themes emerging in the global, regional and Singapore markets, as the industry navigates a path towards recovery. This event was joined by 16 media attendees from 14 mainstream, trade and lifestyle publications.
We then gave the Future of Travel further momentum by putting the spotlight on the meta trend of sustainability. To communicate Booking.com’s leadership in this space, we hosted a unique, socially distanced media event for top-tier mainstream and lifestyle press and KOLs. Seventeen media and KOLs, spanning mainstream and lifestyle media, joined us for a 2D1N stay at one of the world’s greenest hotels – the PARKROYAL COLLECTION Pickering.
The event featured presentations of data-backed travel insights, followed by an eco-tour of the PARKROYAL COLLECTION Pickering, where we briefed attendees on some of the hotel’s unique sustainability features and they took part in an upcycling workshop hosted by Terra SG. We then hosted the attendees for a casual, free-and-easy dinner at the hotel’s LIME restaurant. They finished the evening with in-room spa experiences courtesy of Katfood, a Singapore-based, eco-conscious skincare brand.
The team secured massive coverage on top-tier and mainstream press, with more than 70 articles on Booking’s research and thought leadership. Media outlets included CNBC, Reuters, South China Morning Post, CNA, The Straits Times, The Business Times, Vogue, and more.
From the lifestyle event, we generated 106 social posts within two days, resulting in more than 100 million impressions.