AliveNow - Creative Tech Studio

AliveNow is an award winning global creative tech studio building experiences across augmented reality, branded games, messenger bots, interactive videos and more. Official partners with Facebook, Instagram, Snapchat & 8th Wall.

Founded: 2009
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Games
AR and VR technologies
Augmented reality
Web AR
Playable Ads
Branded Games
Interactive Technology
interactive video
Interactive
Interactive display and video production

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Facebook
Superdry
Puma
ICICI Bank
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Oreo
Cadbury
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Retail
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banking
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Using augmented reality & hyper casual games to amplify Ramadan & Eid marketing campaigns

by Siddharth Satyanath

April 10, 2021

As hundreds of millions around the world observe Ramadan over the next few weeks during Covid times, digital campaigns for brands become more relevant and important. Many brands do have special messages and campaigns during Ramadan and Eid al-Fitr (conclusion of the holy month of Ramadan) and they can leverage new and interesting platforms including branded games, augmented reality, messenger and more.

This short video packed with interesting ideas and thought starters, gives a brief overview of how brands can stay ahead of the curve and explore interactive digital experiences during Ramadan. There are concepts using Social AR filters (Facebook/Instagram AR Filters & Snapchat AR Lenses), Web AR experiences, branded hyper-casual games using Newsfeed SmartApps/Swipe Up Games and playables, chatbots and much more.

Tags

augmented reality
Augmented Reality Marketing
Spark AR
Instagram AR
Newsfeed SmartApps
Swipe Up Games
hypercasual
hypercasual gaming
Snapchat
AR experience
Ramadan
ramadhan