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Using augmented reality & hyper casual games to amplify Ramadan & Eid marketing campaigns
April 12, 2021
As hundreds of millions around the world observe Ramadan over the next few weeks during Covid times, digital campaigns for brands become more relevant and important. Many brands do have special messages and campaigns during Ramadan and Eid al-Fitr (conclusion of the holy month of Ramadan) and they can leverage new and interesting platforms including branded games, augmented reality, messenger and more.
This short video packed with interesting ideas and thought starters, gives a brief overview of how brands can stay ahead of the curve and explore interactive digital experiences during Ramadan. There are concepts using Social AR filters (Facebook/Instagram AR Filters & Snapchat AR Lenses), Web AR experiences, branded hyper-casual games using Newsfeed SmartApps/Swipe Up Games and playables, chatbots and much more.