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AliveNow is an award winning global creative tech studio building experiences across augmented reality, branded games, messenger bots, interactive videos and more. Official partners with Facebook, Instagram, Snapchat & 8th Wall.

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upGrad launches graduation day Instagram AR filters in collaboration with AliveNow

by Sriram Purushotham

May 5, 2021

Walking across the stage, being awarded a hard-earned degree, graduation caps flying up in the air, are all moments students await. But with the global pandemic causing a diversion in this milestone, many universities have had to shift these ceremonies online - which haven’t lived up to the real experience, until now!

upGrad, South Asia’s largest online higher education company, partnered with AliveNow, an official Instagram Spark AR Partner to digitize this much-awaited regalia with Augmented Reality Filters on Instagram and Facebook!

In partnership with universities like IIIT Bangalore, Duke CE (US), MICA and NMIMS Global, upGrad launched four AR Filters that gave students a chance to click graduation-day selfies from home! Students could launch the AR Filter on their graduation day, try on a Graduation Cap and click a picture against their respective university’s iconic background.

Commenting on this, Phalgun Kompalli, co-founder, upGrad said, “Graduating is one of the most-awaited moments in a student’s life. In a pre-COVID world, students would commemorate this occasion by joyfully throwing their graduation caps in the air. However, the pandemic has disrupted life as we know it and a physical gathering & graduation ceremony have given way to digital celebrations. To give learners the complete experience and add some sparkle to their proud graduation moments, albeit virtually, upGrad has taken not just the convocation ceremonies online but also incorporated this Augmented Reality Filter on Instagram and Facebook.”

Rushali Rastogi, account manager at AliveNow, further added, “Having missed virtual graduation by a year, my juniors have had my complete empathy. These AR Filters have helped graduating students reminisce about their time spent at university and brought them closer to their favourite college hang out spots - where they created their fondest memories.”

To try these graduation AR experiences, click on the links below.

IIITB Graduation AR Filter - https://bit.ly/3wCXlB4

Duke University Graduation AR Filter - https://bit.ly/39SiJbI

MICA Graduation AR Filter - https://bit.ly/3t5xfU2

NMIMS Graduation AR Filter - https://bit.ly/3wOZwl7

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augmented reality
Augmented Reality Marketing
Instagram AR
Instagram AR filter
Spark AR
AR experience
graduation
virtual learning
online campaign
Digital Marketing
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