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AliveNow is an award winning global creative tech studio building experiences across augmented reality, branded games, messenger bots, interactive videos and more. Official partners with Facebook, Instagram, Snapchat & 8th Wall.

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Bath & Body Works collaborates with AliveNow for Instagram AR filter during Ramadan

by Sriram Purushotham

April 28, 2021

The month of Ramadan is considered as the holiest month by the Muslim community. To mark the start of the holy month, Bath & Body Works Arabia in collaboration with alivenow – an official Instagram Spark AR partner, developed a very interesting Ramadan themed AR game. Making use of the principle of surface tracking, users were prompted to place a grid of cards in their environment, where they have to tap and match images of beautiful products within 25 seconds to set a high score.

Coupled with a soothing music track, the filter gave users an opportunity to take beautiful pictures and record lovely messages and Ramadan wishes that they could share with friends & family.

Bath & Body Works invites everyone to be a part of this sacred celebration by giving audiences a chance to become brand ambassadors of the brand and become a part of the brand’s journey. This one of a kind AR engagement allowed people to interact, take pictures & record videos with Ramadan Greetings and decorative lanterns placed inside a themed frame.

Amjad Al Shaiah, digital marketing manager – Bath & Body Works, shared, "As a Brand we aim to explore new digital initiative and keep customer engagement as top priority by implementing our goal of making fragrance fun experience for everyone."

Gurjeet Singh, account manager at alivenow shared, "It was a pleasure working with the Bath & Body Works team. The campaign was aligned with the theme of Ramadan while driving new interest in their offerings. We wish Ramadan Kareem to everyone, hoping more & more people share their stories and messages using this filter."

Users can visit the Bath & Body Works Arabia Instagram page to try the AR experience or click here - https://www.instagram.com/ar/590078475728023/

Tags

augmented reality
Augmented Reality Marketing
Spark AR
FMCG
FMCG Marketing
fmcg campaign