Alight Media

Challenging for a brighter out-of-home

London, United Kingdom
Founded: 2018
Staff: 30


Outdoor Advertising
out of home
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Alight Media partners with The Drum for the Out of Home Awards

by Eleanor Crossman

6 October 2020 11:48am

We are excited to announce that we’ll be working with The Drum on its Out of Home Awards as exclusive sponsor.

The awards go back to 2012 and are regarded as one of the key industry benchmarks for excellence in out-of-home media. Celebrating innovation in the medium, the industry is invited to enter over 30 categories, spanning subjects such as use of classic and digital formats, data and creativity. New for this year are several ‘Response to COVID-19’ categories, highlighting the strength of the industry at a time of real challenge.

The awards are judged by a selection of out-of-home experts, with representatives from the likes of Publicis Media, BT, UM, Kinetic, Mother, Total Media, AMVBBDO and Mindshare.

Alight Media CEO Matthew Dearden had this to say about the partnership: “As the leading challenger in out-of-home media, there is real synergy between us and The Drum – always looking to constructively challenge the status quo and championing those who do the same. The Out of Home Awards is a key moment in the calendar, and, particularly this year, is a brilliant opportunity to recognise outstanding work and take stock of what has been a quite extraordinary time.

We have continued to grow, investing in our people and our portfolio so we can deliver for our clients. This partnership is further evidence of our commitment to them and our belief in the future, of both our expanding business and the wider out-of-home community. We’re excited to play a key part in this industry moment, working with The Drum to highlight the best of the best.”

The Drum is Europe’s largest media and marketing website and the fastest growing in the US and APAC. Each month attracts over 1.4 million unique users and over 200,000 social followers.

Get in touch with The Drum team for a deadline extension; nominations will be announced on November 6, with the virtual ceremony taking place on November 25. You can find out more information here.


Industry News
Awards Sponsorship
Out Of Home