Aire

Starting with your big idea, Aire creatively adapt
s your design across all formats, sizes, variants, markets,
campaigns, point-of-sale and online. With ​utmost levels of care, efficiency,
 speed and cost optimisation.

Leeds, United Kingdom
Founded: 2015
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Skills

Design Agency
Packaging Design
Point of sale
eCommerce Design
Print Design
Digital Design

Clients

Kellogg's
Unilever
AB InBev
Quorn
Mondelēz
Rowse Honey

Sector Experience

FMCG
Packaging
Consumer Packaged Goods
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Quorn Nordics Packaging Refresh

The Challenge

Quorn has been a key ingredient of healthy eating for years. Our challenge was to cook up something new for the Nordic market, spice up the brand’s vegan credentials and add an altogether different flavour to the existing photography.

The Overview

To make Quorn a must for every meat-free shopper, we boiled the brand down to its basic elements and then remixed them in a novel way. The result? An appetising new blend of confident photography that showcased the brand’s meat-free offering. While the new design contained more than a hint of the classic Quorn identity, it also added a pinch of modern minimalism from the Nordic market.

The insight

To appeal to the tastes of Nordic diners, we researched vegan and meat-free alternatives within the market. We then fused these findings with client insights to create concepts that perfectly complemented current food trends. This ensured our four-day shoot not only captured the essence of the Quorn brand, but also served up something fresh, foodie and aspirational designs.

Tags

quorn
food
nordics
design
adaptive design
Photography
Illustration
Art Direction

Clients

Quorn