Pringles Let's Celebrate Point of Sale 2019

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The Challenge

The Challenge

Being asked to work on Pringles’ biggest ever point of sale activation was a gift. The Let’s celebrate campaign not only wrapped up 23 markets, but also packed in design concepts, 3D visualisation and global adaptation.

With a ‘Free prize in every can’ promise, the campaign aimed to get Christmas shoppers across Europe popping. Our task was to keep the campaign sparkling in-store and consistently roll-out the creative to every shop, shelf and supermarket across Europe.

The Overview

Developing in-store theatre was always at the top of our Christmas list. Our team created four bespoke theatrical designs, and then meticulously adapted the creative to 398 separate items. This entailed 35 different point of sale formats, in 40 different languages.

The insight

The secret of delivering Christmas to every market was to design easy-to-assemble units that created disruption in-store. To achieve this, our creative team worked together to create simple solutions that lit up the festive period and made the smallest of spaces glow.