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RUHX launches new digital and social presence with AgencyUK

by Isabel Baker

August 30, 2022

RUHX, the official charity of the Royal United Hospitals (RUH) NHS Trust, recently changed their name, and rebranded from The Forever Friends Appeal to capture the extraordinary commitment and exceptional generosity of their fundraisers and donors.

RUHX is dedicated to putting the ‘extra’ in extraordinary care for everyone who needs it - whether that means funding innovative new technologies or collaborating with groups tackling health inequalities. They’re supporting staff to do what they do best, taking care of the people who take care of you. They’re out there in our community, collaborating with the people and organisations who drive real change. And they’re making sure that every penny they raise goes towards improving health, happiness and wellbeing for everyone in Bath and beyond.

As part of the charity’s full rebrand, AgencyUK was appointed as the lead communications agency to develop RUHX’s website and develop a cohesive social media strategy. With over a decade of experience in the healthcare sector, and a big part of Bath’s creative community, AgencyUK were awarded the project.

RUHX’s website was developed to demonstrate RUHX’s purpose, impact and the difference they make, and streamline the user experience from discovery through to action.

Sammy Mansourpour, Managing Director at AgencyUK said: “It’s vitally important that we keep supporting our NHS, and the new RUHX website goes a long way to amplifying their new brand. The tech is search optimised, as is the user journey following a well-mapped, supporter-focused approach. We’re delighted to be part of the RUHX journey so far.”

Sally Hearn, Marketing and Communications Manager at RUHX said: “Choosing the right agency with exceptional experience, based in our community and aligned with our brand values was extremely important to our charity. I’m extremely proud of our new website and the extra extraordinary work they have done.”

Find out more about RUHX and explore their new website,

Together, we have the power to do more.


Brand / Advertising
Digital / social media
NHS England