Branding and launching SleepHack, an online mattress company in the UK and US
SleepHack is a sleep science driven product development company. In 2017 they launched the first SleepHack mattress in a box. They came to us as little more than a product and plan to launch in the UK and US markets. They didn't even have a brand name.
We named the company SleepHack, developed the brand, proposition, messaging, photography and launched it with eCommerce and a national Radio, Social, PR and Search campaign.
Implemented a successful test and learn plan to identify price points and best performing media
Combined national radio and brand search activity to reduce cost of sale
Created social buzz through influencers review programmeUsed brand and campaign performance to develop a workable business scalability plan