Across the Pond

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Unearthing sustainability stories with Anglo-American mining

by Shannon Oosthuizen

February 24, 2022

Nearly every product you can see, touch, or own is a product of the mining industry.

Unearthing and transporting the raw materials needed to manufacture our goods accounts for 4-7% of global greenhouse emissions.* It is obviously unsustainable.

For the last 2 years Across the Pond has been documenting the journey of the world’s biggest mining organization, Anglo-American, to decarbonize its global operations by 2040.

One of its most important initiatives is the development of the world’s first hydrogen-fuelled haulage vehicle - the only viable prototype of its kind.

Easier said than done.

While hydrogen powered vehicles aren’t new, building one capable of transporting 300 tons of material, in a commercially and logistically viable way, is most definitely ‘off spec’.

With little support from OEMs, this project has required an unprecedented level of investment and commitment from both Anglo American, and its engineering partner First Mode.

Capturing their challenges and triumphs along the way has been a fascinating process, putting us at the heart of a complex, controversial industry, and next to the people determined to disrupt it.

The resulting video series is a classic example of what we love to do: making the complex human through purpose-driven storytelling.

Article Credits Creative Director - Alexandra Hill Creative - Nick Alden Exec Producer - Kevin Gordon Producer - Kath Tolentino Director - Hunter Holcombe

*McKinsey, Climate risk and decarbonization: What every mining CEO needs to know, January 28, 2020 |

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new work
creative agency
sustainable design