Why 2018 was a big year for Across the Pond
17 December 2018 17:54pm
So, 2018 then. A – shall we say – eventful year? And, if you’re anything like us at Across the Pond, you’ll be looking back with a mixture of pride in the year’s achievements, and a well-earned but very real desire to put the feet up.
Once again, we’ve had a year of fun and thought-provoking projects to work on. We’ve been delighted to work on them with bold and collaborative clients keen to break moulds and – simply put – to create impactful work.
This year, working in partnership with Google, we have helped to change mindsets about girls’ education in India, showed young scientists that failure can lead to greatness, and told the story behind a groundbreaking chess-playing artificial intelligence (among other things).
Hats off to our new and existing partners for some innovative campaigns that we were proud to be part of including Lendlease, Hook, The Monaco Yacht Show, Studio Bagel, Lac Handbags, Rosewood Hotel Group, 3 Monkeys.
We’ve also been busy expanding our teams across the world.
Growing our Singapore office has proven to be both timely and meaningful as we're seeing lots of tech innovation from the big players and local startups. Our work has brought us closer to the ambitions and dreams of new businesses, games developers, established enterprises and unicorns (business unicorns, not actual unicorns) all across Asia - Thailand, The Philippines, Indonesia, China, Korea and India to name a few.
Meanwhile, in San Francisco, our ever-growing team have moved into a beautiful new office. Currently the team is 100% female, but we’re reliably informed that everyone is totally male-friendly. Most importantly, they’re receiving lots of exciting briefs and lots of new business too.
In London, we attended our first Drum Business Awards and revelled in our 'commendations' for Great Place to Work and Content Marketing Agency of the Year. Though this time we didn’t bring home the bacon, we much enjoyed toasting the winners, sipping a bit too much champagne and planning our entries for next year.
Laura Pye, Executive Assistant & Office Manager - Deborah Znaty, Executive Producer - Aaron Hutchinson, Managing Director.
So, with all that said, there’s only a few things left on the to-do list: 1). fire up the Out of Office autoreply, 2). open a box of mince pies, and 3). find out when Die Hard is on TV.
Here’s to 2019.
Across the Pond is a content agency based in London, San Francisco and Singapore. Learn more about their work www.atp.tv