Across the Pond

We make the complex, human.

London, United Kingdom
Founded: 2008
Staff: 41


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United Nations Global Goals

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Across the Pond appoints first Head of Client Services to build and service global business opportunities

by Shannon Oosthuizen

February 3, 2022

Across the Pond, the independent agency helping tech brands create a better world, has appointed Christopher Godfree to the newly created role of Head of Client Services.

Reporting directly to Global MD Aaron Hutchinson, Christopher is briefed to develop deeper relationships with clients and to play a key role in furthering the agency’s mission to work with the world’s most innovative tech brands, helping them to make the complex, human.

As well as focusing on existing clients including Google, YouTube, Expedia and DeepMind, Godfree will help develop Across the Pond’s global business, with a key focus on EMEA. He will also support the agencies in the US, Singapore and Shanghai to advance their account direction expertise.

Godfree was previously Head of Client Services at Red Bee Creative, and before that was at JWT (now part of Wunderman Thompson) working on KitKat, DeBeers, HSBC and British Army. His experience also covers brands including Nissan, Netflix, Disney+, Magic Light and Hyundai.

In his nine years at Red Bee, Godfree was also Business Director for BBC, UKTV and a range of branded content clients. Earlier in his career he was based in Tokyo at mobile technology company, Itecjapan, having started out working in the Japanese Ministry of Foreign Affairs.

Julie Cohen, Founder and CEO at Across the Pond, said: “Christopher is a key hire for us and another important milestone for the company as we continue our momentum globally. I’m over the moon to welcome him to Across the Pond. His experience and knowledge of the tech landscape come at the perfect time for us as we grow our client list, work more deeply and strategically with our clients, and break into new markets.”

Godfree added: “Having worked with global brands and clients at the forefront of all their sectors - BBC, HSBC, Nissan - I can’t wait to bring my skills to Google, YouTube and the wider world of tech. Across the Pond have carved out an exciting space for themselves and I look forward to helping them along their journey as they become a major strategic and creative force in the sector. I was drawn to their bold and progressive agency culture, their brave stance on refusing to pitch for work, and their mission to ‘help tech brands create a better world.”

About Across the Pond

Across the Pond is an independent, creative agency helping tech brands create a better world.

We started life inside Google in 2008. We continue to work with them, and other tech brands - including YouTube, Facebook, Expedia, and Xiaomi - globally. London is our long time headquarters, but we also now operate in San Francisco, Singapore and Shanghai.

We create strategic narratives and campaigns that people can relate to, engage with and enjoy. We make the complex, human.

Female founded, diversity is in our DNA. Julie Cohen, our founder and CEO, has put a huge focus on diversity, equity and inclusion across the agency in recent years.

We believe the work we do, and how we do it, can create a better world.

We’re members of the APA, IPA and WeConnect.


creative agency
new hires
account management
client services director