Across the Pond, 2030Vision, Project Everyone, and 9 year old Molly, challenge the tech industry to put their problem-solving skills to good use
By 2030, the UN aims to eradicate the world’s biggest problems. That’s 11 years to rid the world of hunger and poverty, to end climate change, save our oceans and put a stop to inequality.
But how on earth can you solve problems so big and complicated?
You ask a group of people that do it for a living. Tech people.
Across the Pond was tasked by Project Everyone, a not-for-profit communications agency, founded and led by film director Richard Curtis, to rally the world’s tech industry behind the 17 Global Goals and help to make them a reality.
Having developed campaigns for tech brands for over a decade, Across the Pond knew the best way to capture the imagination of developers wasn’t to pull on their heartstrings:
“Engineers and developers are compulsive problem solvers. Our approach was just to offer them something they couldn’t resist - a challenge.” says Senior Creative Alex Hill.
“Ten year old Molly helped us lay down the gauntlet to tech people the world over: to prove how smart they really are, by helping to save the world in just 11 years. If they even need that long.”
EXECUTIVE CREATIVE DIRECTOR - JIM DE ZOETE, MANAGING DIRECTOR - AARON HUTCHINSON, HEAD OF PRODUCTION - TOM DORE, EXECUTIVE PRODUCER - ANNA BRENT, SENIOR CREATIVE - ALEX HILL, DIRECTOR - ANDREA KAPOS, SENIOR PRODUCER - HANNAH SALVANES MCLEAN, PM - CATARINA VIANA, 1ST AD - JAMES AMOS , 2ND AD - CONNOR JOICE, RUNNER - SIDNEY ARTHUR, DOP - CANNY RICHARDSON, FOCUS PULLER - CHRIS HAYDEN, 2ND AC - INÊS DUARTE, DIT / EDIT ASSISTANT - STEPHEN WALSH, GAFFER - SABRINA CORDA, ELECTRICIAN - JOE FRIEL, SOUND OP - ROB BRANCH , ART DEPARTMENT - SAKARA DAWSON, CAMERA CAR DRIVER - JOE FOSTER, EDITORS - KEVIN PALMER - ANNA ZAVIALOVA, DESIGNER - DOUGLAS HIGMAN, COLORIST - ALEX GREGORY AT THE MILL, SOUND MIX - CULUM SIMPSON AT GCRS, MUSIC - MARMOSET