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Accord Marketing on board to launch Britain’s first new cruise line since 2010
May 18, 2021
After a competitive three-way pitch, Ambassador Cruise Line has appointed leading travel marketing agency, Accord Marketing as their full-service agency. Accord will work with Ambassador to develop their brand and shape their corporate identity, before launching a multi-channel marketing campaign ahead of an operational launch in April/May 2022.
As the first new British cruise line since 2010, Ambassador’s arrival on the scene will be a major event in the travel industry, set to receive substantial national and travel media coverage. The initial launch will be an exclusive offering to the British market. Thereafter, the cruise line will quickly expand into other markets around the world.
Christian Verhounig, Ambassador ceo commented, “Accord put in a herculean effort to win the Ambassador business. Having clearly demonstrated their outstanding creative, digital and account management skills, this is a well-deserved win for an agency that specialises in cruise. We look forward to working with them to build the Ambassador brand together and taking cruising in a new and exciting direction.”
Accord is delighted to be bolstering their already impressive portfolio of clients. Speaking of the latest win, chief client officer Maria Payne commented, “We’re all thrilled to be working with Ambassador to fulfil their ambition of being the leading premium value cruise line primarily aimed at the 50-plus market. The team did an amazing job at putting together the pitch and marketing strategy, and their hard work has paid off.”
For more information on Ambassador, visit: ambassadorcruiseline.com