Accord Marketing

Brilliantly joined-up marketing. Our job is simple. To help you: Understand your customers. Create the right messages to make them act. Make decisions based on research and data. Achieve the maximum return from your budget.

London, United Kingdom
Founded: 1988
Staff: 70
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Skills
Creative & Design
Creative & Production
Creative Advertising
Brand & Identity Design
Brand Advertising Creative
Brand and communication strategy
Digital
Digital & Social
Digital / Web
Digital advertising

and 6 more

Clients

Dayinsure
Titan Travel
El Al Airline
ROL Cruise
Sinceritas
Hapikata
Regent Seven Seas Cruises
Ramsay Health Care UK
Ambassador Cruise Line
Tottenham Hotspur

Sector Experience

Travel
Travel & Hospitality
Travel & Tourism
Travel and Leisure
Financial & Professional Services
Insurance
Recruitment Services
recruitment
education; financial services; hospitality; telco;
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The Power of Display - Dayinsure

by Mark Lewsey

The challenge:
As a brand that relies heavily on search, we recommended Dayinsure reinvest a proportion of their spend towards new channels that would not only build awareness, but also drive a high response.

The solution:
Our team of digital experts pinpointed Google Smart Display as the ideal solution. By combining strategic audience targeting with adaptable messaging, we knew we would persuade them to click through and purchase insurance policies.

We produced a full creative suite designed to suit any available inventory space. We then used automated bidding strategies to target ideal ad positions and times of day based on which inventories would deliver the highest return on investment.

Results:
90% lower cost-per-click than paid search
+£2 marginal increase in CPA compared to paid search

Testimonial:
"Since partnering with Accord at the start of 2019, we have been very impressed with the standard of work they produce. We are always kept in the loop with any updates on the account and the team is more than happy to help with any request. I would highly recommend Accord to anyone as we're really pleased with the results of the partnership so far and look forward to continuing to work together in the future."
- Katie Ryan, Brand Manager at Dayinsure

Tags

Design Strategy
Online Advertising
analytics & conversions

Clients

Dayinsure